A successful company is always evolving, and Altria represents more than a century-and-a-half of business innovation and sustained, disciplined growth.

Our family of companies includes Philip Morris USA; U.S. Smokeless Tobacco Company; John Middleton; Nat Sherman; Ste. Michelle Wine Estates and Philip Morris Capital Corporation. While our companies have evolved over the years, our success is still firmly rooted in our companies’ ability to understand changing consumer preferences and societal views toward tobacco.

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1Retail share results for cigarettes are based on data from IRI/MSAi, a tracking service that uses a sample of stores and certain wholesale shipments to project market share and depict share trends. This service tracks sales in the food, drug, mass merchandisers, convenience, military, dollar store and club trade classes. For other trade classes selling cigarettes, retail share is based on shipments from wholesalers to retailers (STARS). This service is not designed to capture sales through other channels, including the internet, direct mail and some illicitly tax-advantaged outlets. It is IRI’s standard practice to periodically refresh its services, which could restate retail share results that were previously released in this service.

2Retail share results for smokeless products are based on data from IRI InfoScan, a tracking service that uses a sample of stores to project market share and depict share trends. This service tracks sales in the food, drug, mass merchandisers, convenience, military, dollar store and club trade classes on the number of cans and packs sold. Smokeless products is defined by IRI as moist smokeless and spit-free tobacco products. New types of smokeless products, as well as new packaging configurations of existing smokeless products, may or may not be equivalent to existing MST products on a can-for-can basis. For example, one pack of snus, irrespective of the number of pouches in the pack, is assumed to be equivalent to one can of MST. Because this service represents retail share performance only in key trade channels, it should not be considered a precise measurement of actual retail share. It is IRI’s standard practice to periodically refresh its InfoScan services, which could restate retail share results that were previously released in this service.

3Pending regulatory approvals

4Market share based on annual theoretical volume equivalized to cartridges (1 disposable = 1 cartridge = 1mL e-liquid) +~600%. Source: ALCS CMI Estimates based on: IRI MOC; STARS; Capstone; & comScore, ATCT.