In pursuing our Mission, our family of companies will:

Grow our leadership advantage through our people, our culture and our business partners.

Help solve societal issues important to our business, stakeholders and communities.
Offer our consumers enjoyable product choices, including reduced harm products.
Generate sustainable growth and long-term value for our shareholders.

Our Values

guide our behavior as we pursue our Mission and our business strategies.


Integrity, Trust and Respect

We believe in operating with integrity, trust and respect, both as individuals and as a family of companies.


Passion to Succeed

We demonstrate a passion to succeed in all aspects of our businesses.


Executing with Quality

We believe in executing with quality by understanding and responding to our companies' adult tobacco and wine consumers' preferences.


Driving Creativity into Everything We Do

We believe in driving creativity into everything we do, resulting in innovation and continuous improvement for our companies' adult tobacco and wine consumers and our business processes.


Sharing with Others

We believe in sharing with others, unleashing the tremendous resources of our people as a force for good into the communities in which we live and work.