The U.S. Food and Drug Administration (FDA) has regulated tobacco products since 2009.

Science- and evidence-based federal regulation will help address societal concerns about tobacco products and promote and protect public health.


Regulation can also provide significant benefits to adult tobacco consumers by:

  • establishing a common set of rules for all tobacco manufacturers and importers doing business in the U.S.;
  • providing a way to evaluate potentially less harmful tobacco products; and
  • creating guidelines for accurate and scientifically grounded communications about tobacco products to adult tobacco consumers.


Our goal is to work constructively with the FDA as it continues to implement a comprehensive national regulatory framework for tobacco products.

Additional Information:

FDA Regulatory Authority

The FDA’s authority covers nearly all aspects of the manufacturing, distribution and marketing of tobacco products.

Tobacco Harm Reduction

While no tobacco product is safe, there is a growing body of evidence that suggests some tobacco products are less harmful than others.

Regulatory Filings

We share information with the FDA on a variety of important issues.

Our Positions on Important Regulatory Issues:

Nicotine Product Standard in Cigarettes

As part of its 2017 Comprehensive Plan, the FDA took a meaningful step forward in developing a comprehensive regulatory policy based on the continuum of risk.

Tobacco Product Application Pathways

Congress established specific pathways to market for tobacco products and a process for seeking FDA authorization to make modified risk claims.

Regulation of Flavors in Tobacco Products

We believe that flavors play a critical role in migrating adult smokers to non-combustible forms of tobacco products, and we have shared data to this effect with FDA and at scientific conferences.

Menthol Cigarettes

Science- and evidence-based information does not support restricting or banning menthol cigarettes.